3AW Radio Melbourne

Melbourne’s 3AW offers a number of unique advertising and marketing prospects for your business. 3AW offers great opportunities for advertisers through tailored campaigns, live commercials, on-air promotions, and online presence - targeted at talkback radio listeners.

Melbourne’s 3AW continues to be the most listened to talk radio station in Australia, according to ACNielsen audience ratings data. 3AW has been Melbourne’s top rating radio station since 2003, due to its compelling mix of hard-hitting news and current affairs, light entertainment and sport. 3AW’s comprehensive coverage of AFL football is unsurpassed on commercial radio.

Your advertising campaign can include:

Our well-known and respected personalities can be utilised as spokespeople for your business. Live read commercials provide another dimension to your advertising campaign. They are great vehicles for image, awareness and building loyalty for your business.

Recorded Commercials

The best value advertising tool you can use to achieve reach and frequency of your advertising message. The 3AW professional Creative and Production Departments will create an impressionable image campaign for your business: quite simply radio commercials that work. Recorded commercials can be combined with live read commercials to provide added reach and frequency of your prime advertising message. Alternatively, many radio advertising campaigns are made up entirely of recorded commercials.

Personalities from 3AW are available to provide live advertising reports directly from your business’s location.

An outside broadcast literally brings 3AW to your place of business. It is more than personalities broadcasting live - it is a major station event with substantial promotion included.

The team of copywriters and producers at 3AW will ensure your advertising message 'cuts through' to listeners, so you obtain the maximum benefit from your advertising campaign. Our copywriters will meet with you to ensure all avenues of the creative process involving the advertising message are explored, whether it is a recorded or live commercial.

With the production of recorded commercials, no stone is left unturned in presenting a radio commercial that works on air. Exclusive music beds, the use of professional voice talent, digital recording facilities, sound engineers with years of production experience - these factors combine to produce radio commercials that do what is intended of them - to work for your business.

Talk Radio is recognised as potentially the most powerful form of media currently in Australia. It offers incredible opportunities for businesses that have previously relied on either the press or TV to relay their message to potential customers.

Here are just a few of the benefits that businesses, already aware of the power of Talk Radio, are enjoying:

• Talk Radio is information radio. We are not limited by simply filling gaps between music to convey our sponsor's message. Our advertisers form an integral part of the show and are appreciated by our listeners.
  
• Talk Radio attracts listener loyalty. People listen for longer, which means fewer spots are required to generate frequency of exposure. This leads to awareness and familiarity, which develops trust. This trust then turns to purchase intention.  

• Talk Radio is foreground radio. People listen to us more attentively and don't simply have us on as 'background music'.
   
• Talk Radio is selective. It has the ability to contact a mass audience or pinpoint a specific consumer group.

Direct Sales Manager: Sue Chapman
Phone: 03 9243 2150

National Agency Sales Manager: Kylie Saarinsen
Phone: 03 9243 2832
Email: araines@3aw.com.au